Gartner: PC-Markt in Westeuropa wuchs im vierten Quartal 2007 um 9,7 Prozent

Dienstag, 12. Februar 2008 um 15:17

Laut dem IT-Marktforschungs- und Beratungsunternehmen Gartner wurden im vierten Quartal 2007 in Westeuropa 17,9 Millionen PCs verkauft, was einem Wachstum von 9,7 Prozent gegenüber demselben Zeitraum im Vorjahr entspricht. Dies ist ein geringeres Wachstum als im Gesamtjahr 2007, in dem der PC-Markt um fast 12 Prozent wuchs. HP liegt in Westeuropa im vierten Quartal auf Platz 1 mit einem Marktanteil von 22,6 Prozent, gefolgt von Acer und Dell.

„Der Markt wuchs in den einzelnen Regionen Westeuropas unterschiedlich“, sagt Ranjit Atwal, Principal Analyts bei Gartner. „Während die südeuropäischen Länder Spanien und Portugal ein überdurchschnittliches Wachstum verzeichneten, gab es in den gesättigteren Ländern des Nordens geringere Wachstumsraten. Der übliche Wachstumsschub im vierten Quartal fiel im letzten Jahr insgesamt schwächer aus als erwartet, insbesondere im Desktop-Bereich für Endverbraucher.“

Deutschland: Vorsichtige Verbraucher, Forsche Unternehmen

In Deutschland wurden im vierten Quartal 2007 insgesamt 3,4 Millionen PCs verkauft. Dies entspricht einem Wachstum von 7,2 Prozent im Vergleich zum Vorjahr. Getrieben wurde das Geschäft durch eine starke Nachfrage für mobile Geräte, die 57 Prozent des gesamten Absatzes im vierten Quartal ausmachten. Dies entspricht einer Steigerung von 12 Prozent gegenüber dem Vorjahreszeitraum. Im Gesamtjahr 2007 stiegen die Verkäufe um 10,2 Prozent gegenüber dem Jahr 2006.

Fujitsu Siemens liegt in Deutschland weiterhin mit 15,7 Prozent Marktanteil an erster Stelle, verlor jedoch als einziger Anbieter unter den Top 5 Marktanteile. HP holt mit einer Wachstumsrate von 22,7 Prozent im vierten Quartal stark auf und liegt mit einem Marktanteil von 12,5 Prozent an zweiter Stelle, gefolgt von Acer mit 10,7 Prozent Marktanteil.

Egham, UK, 12 February 2008 — PC shipments in Western Europe totalled 17.9 million units in the fourth quarter of 2007, an increase of 9.7 per cent compared with the same period in 2006. The Western European market saw slower growth in the fourth quarter 2007 compared with an overall average growth of nearly 12 per cent in 2007.

“Western Europe saw varied growth rates across the region,” said Ranjit Atwal, principal analyst at Gartner, based in the UK. Southern European Countries, like Portugal and Spain, continued to exhibit strong growth above the Western European’s average growth, while the more saturated Nordic region saw lower growth overall. The expected consumer boost normally associated with the fourth quarter was less pronounced especially in the consumer desk-based segment.

Table 1

Western Europe PC Vendor Unit Shipment Estimates for 4Q07 (Thousands of Units)

Company

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

4Q07 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

4Q07 Market Share (%)

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q06 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 80.1pt;" valign="top" width="107">

4Q06 Market Share (%)

</td> <td style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q07-4Q06 Growth (%)

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="top" width="192">

Hewlett-Packard

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

4,058

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

22.6

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

3,399

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

20.8

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

19.4

Acer

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

3,042

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

17.0

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

2,658

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

16.3

14.4

Dell Inc.

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

1,980

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

11.1

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

1,932

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

11.8

2.5

Fujitsu/Fujitsu Siemens

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

1,310

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

7.3

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

1,358

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

8.3

-3.6

Toshiba

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

995

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

5.6

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

762

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

4.7

30.6

Others

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

6,535

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

36.5

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

6,228

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

38.1

4.9

</td> </tr><tr><td style="border-style: none none solid solid; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1pt 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="top" width="192">

Total

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

17,920

100

16,337

100

</td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

9.7

</td> </tr></tbody></table>

Note: Data includes desk-based PCs and mobile PCs
Source: Gartner (January 2008)

UK: Desk-based market saw strong decline

PC shipments in the UK totaled 3.3 million units in the fourth quarter of 2007, an increase of 9.6 per cent compared with the same period in 2006. In 2007, PC shipments in the UK grew 11 per cent compared to 2006.

“The biggest casualty was the desk-based market that declined more than 15 per cent,” Mr Atwal added. “This was the result of weaker demand from the business segment.”

The dynamics in the consumer market were different as users purchased higher specifications rather than just concentrated on price. In general, PC sales in the retail sector were strong during the quarter but many retailers decided to reduce exposure to inventory going into 2008 as the economic environment continued to be uncertain.

Hewlett-Packard increased its market share in the fourth quarter of 2007 but experienced the same slowdown in the desk-based market.

Dell showed signs of recovery that helped it hold onto its market share levels. Dell also saw the benefits of a more focused product branding in the fourth quarter of 2007, especially in the business segment. In the first quarter of 2008, we expect Dell will drive new shipments into its retails’ partners Dixons and Tesco.

Table 2

UK PC Vendor Unit Shipment Estimates for 4Q07 (Thousands of Units)

Company

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

4Q07 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

4Q07 Market Share (%)

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q06 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 80.1pt;" valign="top" width="107">

4Q06 Market Share (%)

4Q07-4Q06 Growth (%)

Hewlett-Packard

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

736

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

22.1

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

635

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

20.9

15.8

Dell Inc.

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

607

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

18.2

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

563

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

18.5

7.8

Acer

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

548

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

16.5

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

440

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

14.5

24.6

Toshiba

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

300

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

9.0

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

169

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

5.6

78.0

DSGi

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

138

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

4.1

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

2.1

120.7

Others

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

1,000

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

30.0

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

1,167

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

38.4

-14.3

Total

3,329

100

3,037

100

9.6

</td> </tr></tbody></table>

Note: Data includes desk-based PCs and mobile PCs
Source: Gartner (January 2008)

France: Lower demand in the consumer market

PC shipments in France totalled 2.8 million units in the fourth quarter of 2007, an increase of 6.6 per cent compared with the same period in 2006. In 2007, PC shipments in France grew 11.6 per cent compared to 2006.

“The weakness in consumer confidence and demand combined with high levels of PC inventory from the third quarter of 2007 contributed to a weaker performance than anticipated,” said Isabelle Durand, principal analyst at Gartner, based in France.