Gartner: PC-Markt in Westeuropa wuchs im vierten Quartal 2007 um 9,7 Prozent

Dienstag, 12. Februar 2008 um 15:17

Demand in mobile PCs accounted for 50.6 per cent of the total PC shipments with volumes increasing 18 per cent. For many vendors, demand in the desk-based market was weaker than expected and declined 3 per cent year-on-year.

“In the fourth quarter of 2007, the growth dynamic in the professional and consumer markets experienced some changes. The professional market grew 9.5 per cent, faster than the consumer market which due to high levels of desk-based PCs inventory in the retail sector, exhibited a 3.8 per cent growth,” added Ms Durand.

Hewlett Packard maintained its leadership despite slight year-on-year decline due to low demand in desk-based PCs. Acer remained the leader in the mobile PC market and widened the gap with Hewlett Packard.

Dell declined but showed signs of recovery toward the end of the year. In addition, from the first quarter of 2008, Dell has started to sell beyond its traditional direct sales business model making its PCs available in retail partner Carrefour.

Packard Bell had a bad quarter and declined 5.2 per cent year-on-year. The company’s performance has been affected by the decline in the desk-based market where its results were good a year ago. Packard Bell’s strategy to pursue more premium positioning for its brand and focus on profitability resulted in a significant volume decline this quarter.

Toshiba had a very good quarter. It achieved 32.5 per cent year-on-year growth taking advantage of Hewlett-Packard’ slowdown in the mobile PC market.

“We envisage a return of purchasing in the French professional market with some vista deployments in the second half of 2008 and some new purchasing projects taking place in the education sector. In the consumer market, it will be interesting to see the performance of Dell and Lenovo in the retail market since the top 5 PC vendors in the consumer market already accounts for 57 per cent of all consumers PC shipments in France,” said Ms Durand.

Table 3

France PC Vendor Unit Shipment Estimates for 4Q07 (Thousands of Units)

Company

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

4Q07 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 76.5pt;" valign="top" width="102">

4Q07 Market Share (%)

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 67.5pt;" valign="top" width="90">

4Q06 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 80.1pt;" valign="top" width="107">

4Q06 Market Share (%)

</td> <td style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q07-4Q06 Growth (%)

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="top" width="192">

Hewlett Packard

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

657

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt;" valign="bottom" width="102">

22.9

</td> <td style="padding: 0cm 5.4pt; width: 67.5pt;" valign="bottom" width="90">

615

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

22.8

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

7.0

Acer

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

546

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt;" valign="bottom" width="102">

19.0

</td> <td style="padding: 0cm 5.4pt; width: 67.5pt;" valign="bottom" width="90">

525

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

19.5

4.0

Dell Inc.

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

326

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt;" valign="bottom" width="102">

11.4

</td> <td style="padding: 0cm 5.4pt; width: 67.5pt;" valign="bottom" width="90">

329

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

12.2

-0.7

Packard Bell

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

186

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt;" valign="bottom" width="102">

6.5

</td> <td style="padding: 0cm 5.4pt; width: 67.5pt;" valign="bottom" width="90">

197

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

7.3

-5.2

Toshiba

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

159

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt;" valign="bottom" width="102">

5.5

</td> <td style="padding: 0cm 5.4pt; width: 67.5pt;" valign="bottom" width="90">

120

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

4.4

32.5

Others

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

994

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt;" valign="top" width="102">

34.7

</td> <td style="padding: 0cm 5.4pt; width: 67.5pt;" valign="top" width="90">

907

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="top" width="107">

33.7

9.6

</td> </tr><tr><td style="border-style: none none solid solid; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1pt 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="top" width="192">

Total

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

2,868

100

2,692

100

</td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

6.6

</td> </tr></tbody></table>

Note: Data includes desk-based PCs and mobile PCs
Source: Gartner (January 2008)

Germany: Cautious consumer demand but healthy business investment

PC shipments in Germany totalled 3.4 million units in the fourth quarter of 2007, an increase of 7.2 per cent compared to the same period in 2006. The market was driven by strong mobile PCs sales, which accounted for 57 per cent of the total PC shipments, with volumes increasing 12 per cent compared to the fourth quarter of 2006. The desktop market grew only 1 per cent year-on-year. In 2007, PC shipments grew 10.2 per cent compared to 2006.

“FSC maintained its leading position but continued to lose market share at a strong rate,” said Meike Escherich, principal research analyst at Gartner, based in the UK. FSC pulled out of several so-called “un-profitable” deals in the consumer segment, as the company continued to focus on profitability.

Hewlett-Packard took advantage of Fujitsu/Fujitsu Siemens’ poor performance in the mobile PC market and saw its consumer mobile PC business segment grow 43 per cent. Despite Hewlett-Packard’s strong performance, Acer remained the leader in the mobile PC segment, with three percentage market share’s difference with followers Medion and FSC.

Even though Acer has maintained its leading position, its performance in growth rate terms was weaker than previous quarters and its performance in the desk-based market declined.

Dell’s performance in the professional segment continued to grow and supported the company’s overall growth, although it suffered from a decline in desk-based PC demand.

“Demand in retail in the fourth quarter of 2007 was overall weaker than expected with a 3 per cent growth as substantial PC inventory carried over from the third quarter of 2007 hampered sell to end-users,” said Ms Escherich. “Surprisingly, it was the professional segment that managed to carry the quarter with a healthy 10 per cent growth. We expect that consumer demand will experience a shift in 2008, as we see the return of corporate purchasing linked to a new replacement cycle and the deployment of Vista.”

Table 4

Germany PC Vendor Unit Shipment Estimates 4Q07 (Thousands of units)

Company

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

4Q07 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

4Q07 Market Share (%)

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q06 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 80.1pt;" valign="top" width="107">

4Q06 Market Share (%)

4Q07-4Q06 Growth (%)

Fujitsu/Fujitsu Siemens

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

540

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

15.7

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

545

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

17.0

-0.9

Hewlett Packard

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

429

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

12.5

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

349

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

10.9

22.7

Acer

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

368

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

10.7

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

327

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

10.2

12.5

Medion

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

281

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

8.2

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

252

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

7.9

11.6

Dell

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

280

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

8.2

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

263

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

8.2

6.5

Others

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

1,535

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

44.7

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

1,466

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="top" width="107">

45.8

4.7

Total

3,433

100

3,202

100

7.2

</td> </tr></tbody></table>

Note: Data includes desk-based PCs and mobile PCs
Source: Gartner (January 2008)

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Gartner: PC-Markt in Westeuropa wuchs im vierten Quartal 2007 um 9,7 Prozent

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