Gartner: Weltweite Mobiltelefonverkäufe im zweiten Quartal 2008 sind um 12 Prozent gestiegen

Laut dem IT-Marktforschungs- und Beratungsunternehmen Gartner sind im zweiten Quartal 2008 305 Millionen Mobiltelefone verkauft worden.  Dies entspricht einem Zuwachs von 11,8 Prozent gegenüber dem Vorjahreszeitraum. Die Mobiltelefonverkäufe in den entwickelten Märkten Westeuropa und Nordamerika haben sich nach einem schwierigen Start ins Jahr leicht erholt. In Westeuropa wurden knapp 42 Millionen Mobiltelefone verkauft, während in Nordamerika über 44 Millionen Einheiten abgesetzt wurden.

„Das wirtschaftliche Umfeld hat weiterhin einen negativen Einfluß auf die Mobiltelefonverkäufe sowohl in entwickelten wie auch in Schwellenmärkten,“ sagt Carolina Milanesi, Research Director für mobile Geräte bei Gartner. „Die Konsumenten in den entwickelten Märkten bevorzugten immer noch durchschnittliche gegenüber High-End Geräten, während in den Schwellenmärkten weiterhin neue Konsumenten hinzukommen. Jedoch blieben Ersatzkäufe auch aufgrund hoher Inflationsraten schwach. Dennoch erwarten wir weiterhin, dass im gesamten Jahr die Zahl von 1,28 Milliarden verkaufter Handys erreicht wird.“

Egham, UK, 27 August 2008 — Worldwide sales of mobile phones reached close to 305 million units in the second quarter of 2008, a 11.8 per cent increase over the second quarter of 2007, according to Gartner, Inc.  Sales of mobile phones in the mature markets of Western Europe and North America slightly recovered after a difficult start. Western Europe reached close to 42 million units while North America surpassed 44 million units in the second quarter of 2008.

The economic environment continued to negatively impact mobile phones sales in both mature and emerging markets,” said Carolina Milanesi, research director for mobile devices at Gartner, based in Egham, UK. “Consumers in mature markets continued to favour mid-tier devices over high-end devices, while new subscribers continued to join mobile networks in emerging markets during the quarter. However, replacement sales remained weak, as consumers faced higher prices for fuel and food in addition to higher levels of inflation. Despite this, we remain positive that mobile phone sales in 2008 will reach 1.28 billion units.”

In terms of overall sales, Japanese vendors such as Sharp, Panasonic and Kyocera have historically been the closest to the top five vendors in the worldwide rankings. However, in the past couple of years the Japanese market has become more saturated and Japanese vendors' attempts to break into other markets have failed. This has weakened their role in the worldwide market. Players such as Research In Motion, Tianyu Technology and Gionee Communication of China have subsequently been filling the void.

Nokia sold 120.4 million mobile phones in the second quarter of 2008 and widened its lead to control 39.5 per cent of the global mobile phones market (see Table 1). Sales in the ultra low-cost segment remained strong thanks to Nokia's distribution strategy, economies of scale and brand power. However, competition is increasing in this segment and at the high end. In July, Nokia applied strategic price cuts in its mid-tier portfolio, which put pressure on competitors such as Sony Ericsson and LG. Gartner expects Nokia to increase its market share in the second half of 2008 thanks to its wide portfolio, but also its long-awaited touch-screen device will be a high-mid-tier one, rather than the expected high-tier, device. This will help drive sales, assuming it has the right look, specification and usability.

Samsung’s mobile phones sales into the channel reached 45.7 million units. Good inventory management, however pushed sales up and helped Samsung reach a market share of 15.2 per cent in the second quarter of 2008. Samsung’s strong performance this quarter helped widen its lead over third-placed Motorola. “We expect Samsung's sales to remain strong in the second half of 2008 as new products such as the Omnia pick up momentum,” said Ms Milanesi.

Table 1

Worldwide Mobile Terminal Sales to End-Users in 2Q08 (Thousands of Units)

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Company

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2Q08

 Sales

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2Q08

 Market Share (%)

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2Q07

 Sales

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2Q07

Market Share (%)

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Nokia

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120,353.3

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39.5

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100,032.8

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36.7

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Samsung

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46,376.0

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15.2

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt; height: 14.25pt;" valign="bottom" width="102">

36,211.8

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13.3

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Motorola

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30,371.8

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10.0

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt; height: 14.25pt;" valign="bottom" width="102">

39,530.1

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14.5

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