Gartner: Schwächstes Wachstum im PC-Markt seit 2002

Donnerstag, 15. Januar 2009 14:46
Gartner

Laut dem IT-Marktforschungs- und Beratungsunternehmen Gartner erlebte die weltweite PC-Industrie im letzten Quartal 2008 mit weltweit insgesamt 78,1 Millionen verkauften PCs die schlechteste Wachstumsrate seit dem Jahr 2002. Die Zahlen bedeuten ein Wachstum von lediglich 1,1 Prozent im Vergleich zum selben Quartal im Vorjahr

„Die USA mussten wegen der Rezession wesentlich größere Verkaufsrückgänge hinnehmen als erwartet,“ erklärt Mika Kitagawa, Principal Analyst bei der Gartner Client Computing Markets Group. Die EMEA-Region, also Europa, der Mittlere Osten und Afrika, waren von der Abschwächung in den Schlüsselländern auch betroffen. Die Asien-Pazifik-Region verzeichnete sogar das schlechteste Wachstumsergebnis seit Beginn von Gartners PC-Statistiken. Nur Lateinamerika konnte den Erwartungen gerecht werden, wenn auch deren Wachstum wesentlich niedriger war als in der Vergangenheit.“

Wachstumstreiber für die PC-Weihnachtssaison 2008 war das Mini-Notebook-Segment, in dem immer mehr Anbieter mit kreativen Verkaufsangeboten auf den Markt drängten. Dadurch konnte das Mini-Notebook-Segment das gesamte mobile PC-Wachstum hinter sich lassen. Trotzdem erlitt der PC-Umsatz einen Rückgang auf Rekordniveau. Ausschlaggebend dafür waren neben dem drastischen Abfall der Durchschnittspreise auch das robuste Wachstum der preisgünstigen Systeme, einschließlich der Mini-Notebooks.

EMEA: 107,9 Millionen PCs in 2008

In der EMEA-Region wurden im Jahr 2008 107,9 Millionen PCs verkauft, das ist ein Zuwachs von 17 Prozent gegenüber 2007. Davon fielen auf das vierte Quartal 2008 insgesamt 30,4 Millionen verkaufte PCs, ein Wachstum von nur 4,9 Prozent gegenüber dem gleichen Zeitraum im Vorjahr.

„Wie erwartet ließ der EMEA-PC-Markt im viertel Quartal 2008 rapide nach und erreichte ein Wachstumsniveau wie wir es zuletzt im Zeitraum 2000/2001 erlebt haben“, mein Ranjit Atwal, Principal Analyst bei der Gartner Client Computing Markets Group in EMEA. „Obwohl das vierte Quartal die Gesamtwachstumszahlen für 2008 herabsetzte, verzeichnete der Markt im Jahr 2008 immer noch ein starkes Wachstum. Hewlett Packard (HP) konnte seine führende Position in der EMEA-Region verteidigen.“

HP konnte die Marktführung weltweit von Acer im vierten Quartal 2008 zurückerobern und bleibt damit der Spitzenanbieter des Jahres 2008. HP konnte besonders im Bereich Consumer Mobile ein bedeutendes Wachstum verzeichnen, besonders in Frankreich. Dem gegenüber musste Acer seine Bestände angesichts der zurückgehenden Nachfrage des Channels in diesen unsicheren Zeiten reduzieren. „ ASUS erreichte mit einem Zuwachs von 67,9 Prozent das beste Ergebnis im Jahresvergleich. Diese Leistung konnte das Unternehmen vor allem durch die ungebrochene Nachfrage im Mini-Notebook-Markt verzeichnen“ so Ranjit Atwal.

in Englisch:

STAMFORD, Conn., 14 January, 2009 — In the fourth quarter of 2008, the worldwide PC industry suffered its worst growth rate since 2002 as worldwide shipments totalled 78.1 million units, a 1.1 per cent increase from the fourth quarter of 2007, according to preliminary results by Gartner, Inc.

“The United States experienced steeper than expected shipment declines due to the recession. The Europe, Middle East and Africa (EMEA) region was also affected by the economic slow down across key countries,” said Mika Kitagawa, principal analyst for Gartner's Client Computing Markets group. “Asia/Pacific recorded the worst shipment growth since Gartner started its PC statistics research. Latin America met expectations, but its growth was much lower than in the past.”

The growth driver for the 2008 holiday PC season was the mini-notebook segment. With more vendors offering creative sales promotions, the mini-notebook segment outpaced overall mobile PC growth. However, PC revenue experienced a record decline. Steep average selling price (ASP) declines, as well as robust growth of low-priced systems, including mini-notebooks, contributed to this drop.

Hewlett-Packard (HP) managed to grow above the worldwide average in the fourth quarter of 2008 (see Table 1), however its year-on-year growth was its lowest since its merger with Compaq in 2003. HP did well in EMEA by aggressively promoting the mini-notebook segment, but it was impacted by sales in the US market.

Table 1
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q08 (Thousands of Units)

<table style="margin-left: 5.4pt; border-collapse: collapse;" border="0" cellpadding="0" cellspacing="0"><tbody><tr><td style="border-style: solid none solid solid; border-color: windowtext -moz-use-text-color windowtext windowtext; border-width: 1pt medium 1pt 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="top" width="211">


Company

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

4Q08 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

4Q08 Market Share (%)

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q07 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

4Q07 Market Share (%)

</td> <td style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q08-4Q07 Growth (%)

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Hewlett-Packard

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

14,915.4

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

19.1

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

14,405.0

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

18.7

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

3.5

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Dell Inc.

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

10,319.7

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

13.2

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

10,971.7

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

14.2

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

-5.9

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Acer

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

9,637.3

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

12.3

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

7,351.3

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

9.5

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

31.1

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Lenovo

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

5,549.2

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

7.1

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

5,808.4

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

7.5

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

-4.5

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Toshiba

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

3,654.9

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

4.7

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

3,026.9

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

3.9

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

20.7

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Others

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

34,006.4

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

43.6

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

35,632.7

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

46.2

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

-4.6

</td> </tr><tr><td style="border-style: none none solid solid; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1pt 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="top" width="211">

Total

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

78,082.9

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

100.0

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

77,195.9

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

100.0

</td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

1.1

</td> </tr></tbody></table>

Note: Data includes desk-based PCs, mobile PCs and X86 servers.

Source: Gartner (January 2009)

Dell showed strong growth in Asia/Pacific, but it struggled to increase shipment volume in North America and EMEA in the fourth quarter of 2008. Acer continued to show exceptional growth with worldwide PC shipments growing 31.1 per cent in the fourth quarter of 2008. Acer’s sales were driven by low priced PCs such as mini-notebooks. Lenovo maintained the fourth position in the worldwide market in the fourth quarter, but it suffered a shipment decline for the first time since 2006.

In the US, the PC market in the fourth quarter of 2008 had its worst shipment decline since the last US recession in 2001. PC shipments in the US declined 10 per cent in the fourth quarter of 2008.

“The fourth quarter started out with a relatively optimistic view, but then it got worse every month,” Ms Kitagawa said. “In the fourth quarter, US businesses quickly cut IT spending with public sectors, including some government and education buyers, postponed PC procurement due to budget crisis concerns. PC vendors focused on the professional market were especially hit by the weakening market conditions. Overall, consumer mobile PC shipments showed strength, but the shipment growth was boosted by steep ASP declines which were further accelerated by the popularity of mini-notebooks.”

Dell maintained the No. 1 position in the US PC market in the fourth quarter of 2008 (see Table 2), but its shipments declined 16.4 per cent from the fourth quarter of 2007. Dell was impacted by a very weak professional market.

HP’s shipments in the US market declined 3.4 per cent in the fourth quarter, while Acer’s shipments increased 55 per cent. As in the global market, Acer’s success was attributed to its offerings in the mini-notebook space.

Table 2
Preliminary United States PC Vendor Unit Shipment Estimates for 4Q08 (Thousands of Units)

<table style="margin-left: 5.4pt; border-collapse: collapse;" border="0" cellpadding="0" cellspacing="0"><tbody><tr><td style="border-style: solid none solid solid; border-color: windowtext -moz-use-text-color windowtext windowtext; border-width: 1pt medium 1pt 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="top" width="211">


Company

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

4Q08 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

4Q08 Market Share (%)

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q07 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

4Q07 Market Share (%)

</td> <td style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q08-4Q07 Growth (%)

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Dell Inc.

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

4,465.8

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

28.6

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

5,344.6

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

30.8

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

-16.4

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Hewlett-Packard

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

4,288.3

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

27.5

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

4,439.5

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

25.6

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

-3.4

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Acer

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

2,373.9

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

15.2

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

1,527.3

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

8.8

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

55.4

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Apple

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

1,255.0

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

8.0

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

1,159.3

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

6.7

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

8.3

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Toshiba

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

1,007.7

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

6.5

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

900.0

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

5.2

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

12.0

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Others

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

2,219.2

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

14.2

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

3,992.6

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

23.0

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

-44.4

</td> </tr><tr><td style="border-style: none none solid solid; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1pt 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="top" width="211">

Total

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

15,609.8

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

100.0

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

17,363.3

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

100.0

</td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

-10.1

</td> </tr></tbody></table>

Note: Data includes desk-based PCs, mobile PCs and X86 servers.

Meldung gespeichert unter: Gartner

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