Gartner: 12 Prozent Wachstum im westeuropäischen PC-Markt

Dienstag, 3. Februar 2009 12:58
Gartner

In Deutschland 35 Prozent Wachstum im Endverbraucher-Markt trotz Wirtschaftsabschwung

Westeuropa:

Laut dem IT-Marktforschungs- und Beratungsunternehmen Gartner wurden in Westeuropa im vierten Quartal 2008 20,1 Millionen PCs verkauft. Dies entspricht einem Anstieg von 12,1 Prozent im Vergleich zum Vorjahreszeitraum. Insgesamt wurden 2008 in Westeuropa 66 Millionen PCs verkauft, dies entspricht einem Wachstum von 17,2 Prozent gegenüber 2007.

Deutschland:

In Deutschland wurden 3,9 Millionen PCs im vierten Quartal 2008 verkauft, dies entspricht einem Anstieg von 13,5 Prozent im Vergleich zum Vorjahreszeitraum (Tabelle 4).

Der gesamte Markt wurde von starken Notebook-Verkäufen getrieben. Diese machten 66 Prozent aller PC Verkäufe aus. Die Menge stieg um 36 Prozent gegenüber dem vierten Quartal 2007. Gartner schätzt, dass im vierten Quartal 2008 knapp eine halbe Million Mini-Notebooks in Deutschland verkauft wurden. Dies bedeutet, dass fast jeder fünfte mobile PC ein Mini-Notebook ist. Im Desktopbereich gingen die PC-Verkäufe um 14 Prozent im Vergleich zum Vorjahr zurück.

in Englisch:

Egham, UK, 3 February 2009 - PC shipments in Western Europe totalled 20.1 million units in the fourth quarter of 2008, an increase of 12.1 per cent from the same period in 2007. In 2008, PC shipments reached 66 million units in Western Europe, representing 17.2 per cent growth from 2007 (see Table 1).

“Surprisingly, in the fourth quarter of 2008 Western Europe was the strongest performing region in Europe, the Middle East and Africa (EMEA) as both Central Eastern Europe and the Middle East and Africa were impacted severely by the worsening economic conditions,” said Ranjit Atwal, principal analyst at Gartner, based in the UK. ”Mini-notebooks continued to boost growth reaching nearly 2.5 million units in the fourth quarter of 2008, with the Telco channel gathering greater importance as a route to market for the PC vendors”.

“While growth in PC sales in Western Europe was good, the underlying trend was down, with the professional market experiencing a 5 per cent decline in the fourth quarter of 2008. If it wasn’t for mini-notebooks, the overall Western European market would be showing a decline. This does not bode well for 2009 as we expect the general economic conditions to worsen,” said Mr Atwal.

The vendors that were active in the consumer market achieved the best results, with all three major European countries—the UK, France and Germany—leading the growth. In the fourth quarter of 2008, ASUS and Toshiba recorded the highest growth as they grew mainstream notebooks on top of mini-notebook shipments.

In the fourth quarter of 2008, price competition remained fierce with average selling prices falling 15 per cent year-on-year. “Vendors have to manage risk in the PC business by balancing shipment levels with revenues and margins, while understanding there is still a significant PC market in 2009 with opportunities for the best prepared vendors,” said Mr Atwal.

Table 1

Western Europe PC Vendor Unit Shipment Estimates for 4Q08 (Thousands of Units)

<table style="margin-left: 5.4pt; border-collapse: collapse;" border="0" cellpadding="0" cellspacing="0"><tbody><tr><td style="border-style: solid none solid solid; border-color: windowtext -moz-use-text-color windowtext windowtext; border-width: 1pt medium 1pt 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="top" width="192">

Company

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

4Q08 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

4Q8 Market Share (%)

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q07 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 80.1pt;" valign="top" width="107">

4Q07 Market Share (%)

</td> <td style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q08-4Q07 Growth (%)

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="bottom" width="192">

Hewlett-Packard

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

4,658

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

23.2

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

4,058

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

22.6

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

14.8

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="bottom" width="192">

Acer

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

4,067

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

20.3

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

3,618

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

20.2

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

12.4

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="bottom" width="192">

Dell Inc.

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

2,032

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

10.1

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

1,980

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

11.1

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

2.6

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="bottom" width="192">

ASUS

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

1,490

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

7.4

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

513

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

2.9

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

190.4

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="bottom" width="192">

Toshiba

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

1,277

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

6.4

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

995

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

5.6

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

28.3

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="top" width="192">

Others

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

6,558

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

32.7

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

6,755

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

37.7

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

3.0

</td> </tr><tr><td style="border-style: none none solid solid; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1pt 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="top" width="192">

Total

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

20,083

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

100

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

17,920

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

100

</td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

12.1

</td> </tr></tbody></table>

Note: Data includes desk-based PCs and mobile PCs
Source: Gartner (January 2009)

UK: Consumer Market Bolstered By Strong Mini-Notebook Sales While Professional PC Market Plummeted

PC shipments in the UK totalled 3.7 million units in the fourth quarter of 2008, an increase of 12.2 per cent compared with the same period in 2007 (see Table 2). 

“In the UK, the consumer market grew strongly while the professional market dipped dramatically with professional deskbased shipments declining 15 per cent in the fourth quarter of 2008,” said Mr Atwal. “The fourth quarter of 2008 is the start of the adjustments the PC industry will have to go through as PC vendors manage business models in line with the new lower growth rates. As such, inventory levels are being adjusted and costs have to be managed much more closely.”

Across most of Western Europe, the consumer market held up well, with most vendors offering mini-notebooks through the Telco channel. These subsidised notebooks are being adopted as both replacements and additional PCs. With the economic conditions expected to worsen, these bundled broadband deals will appeal even more to consumers.

In the fourth quarter of 2008, ASUS increased its share in the market with impressive growth across all of its product lines. Toshiba defied the market with positive growth in both the consumer and professional markets. Dell did very well in the consumer mobile market but saw its deskbased shipments decline 25 per cent across all segments.

“2009 is expected to see growth weaken in the UK and the mini-notebooks market is likely to be the only shining light in a difficult year for the PC industry,” added Mr Atwal.

Table 2

United Kingdom PC Vendor Unit Shipment Estimates for 4Q08 (Thousands of Units)

<table style="margin-left: 5.4pt; border-collapse: collapse;" border="0" cellpadding="0" cellspacing="0"><tbody><tr><td style="border-style: solid none solid solid; border-color: windowtext -moz-use-text-color windowtext windowtext; border-width: 1pt medium 1pt 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="top" width="192">

Company

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

4Q08 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

4Q8 Market Share (%)

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q07 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 80.1pt;" valign="top" width="107">

4Q07 Market Share (%)

</td> <td style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q08-4Q07 Growth (%)

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="bottom" width="192">

Hewlett-Packard

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

766

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

20.5

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

736

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

22.1

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

4.1

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="bottom" width="192">

Dell Inc.

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

667

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

17.9

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

607

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

18.2

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

9.9

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="bottom" width="192">

Acer

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

642

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

17.2

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

664

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

19.9

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

-3.3

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="bottom" width="192">

Toshiba

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

385

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

10.3

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

300

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

9.0

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

28.4

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="bottom" width="192">

ASUS

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

227

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

6.1

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

35

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

1.0

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

552.4

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="top" width="192">

Others

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

1,048

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

28.1

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

988

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

29.7

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

-5.7

</td> </tr><tr><td style="border-style: none none solid solid; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1pt 1pt; padding: 0cm 5.4pt; width: 144pt;" valign="top" width="192">

Total

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

3,735

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

100

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

3,329

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

100

</td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

12.2

</td> </tr></tbody></table>

Note: Data includes desk-based PCs and mobile PCs
Source: Gartner (January 2009)

Meldung gespeichert unter: Gartner

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