Gartner: Wie Entscheider dank des Hype Cycle auch in wirtschaftlich schwierigen Zeiten den richtigen Zeitpunkt für die richtigen Technologien finden

Donnerstag, 6. November 2008 um 11:56

“We see two types of opportunities arising from the hype cycle. The first set of opportunities comes from timing your adoption of each innovation with precision to optimise the amount of value you can derive. If you’re going to invest your organisation’s time and money in an innovation, you want to make sure not only that it’s the right one but that you jump in at the time that gives you the longest lifetime value at an acceptable level of risk,” Mr Raskino said.

“The second type of opportunity lies in harnessing the energy of the hype cycle in the broader marketplace by taking advantage of the needs and actions of other players,” Mr Raskino said. ”If you can be smarter than the crowd even some of the time in avoiding the money pits of adopting too early or giving up too soon, and the lost opportunity costs of adopting too late or hanging on too long, you’ll come out ahead.”

IT organisations should establish a proactive process to formally monitor, evaluate, and select emerging technologies to bring into the organisation for the right purpose at the right time.

Gartner’s STREET (scope, track, rank, evaluate, evangelise, and transfer) framework provides a structured approach and best practices at each stage of the emerging technology planning process. STREET follows a traditional process of focusing on innovation on the organisation’s business objectives, generating ideas and selecting the best ideas for implementation.  This includes:

·                     Scope: decide what your company values and determine your company’s ability and desire to manage risk

·                     Track: seek out relevant innovations from a broad range of sources and track their progress along the hype cycle to notice relevant advances in their maturity

·                     Rank: identify innovations that look most likely to bring significant benefits to your organisation within a timeframe that fits your risk profile

·                     Evaluate: use research, prototypes, and pilots to better understand the benefits, costs, and risks associated with adopting each innovation; make strategic decisions about which innovations to adopt, which to shelve and revisit, and which innovations not to adopt.

·                     Evangelise: rally support for the chosen innovation with key players who can help champion the innovation and ensure its operational success

·                     Transfer: spark the enthusiasm and sense of ownership required for the innovation to take hold

Copies of “Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time” are available at Gartner Symposium/ITxpo 2008 at the Gartner Bookstore on the ITxpo show floor In the Palais des Festivals in Cannes, France. The book can also be purchased online at Amazon.com and Barnes & Noble. Ms Fenn and Mr Raskino are providing additional analysis on the Mastering the Hype Cycle blog at http://blogs.gartner.com/hypecyclebook/.

Additional comments from Mr Raskino and Ms Fenn are available on the Gartner YouTube channel at http://uk.youtube.com/watch?v=4Qs3p694oh0 and http://www.youtube.com/watch?v=nU8urwaQLbU. A digital file of the book cover is available at: http://www.gartner.com/it/products/research/media_products/book/resources.jsp. Additional videos are available at http://www.youtube.com/gartnervideo.

Follow news, photos and video coming from Symposium/ITxpo 2008 on FriendFeed at http://friendfeed.com/rooms/gartner, on Flickr at http://www.flickr.com/photos/27772229@N07/ and on Twitter at http://twitter.com/Gartner_inc.

About Gartner Symposium/ITxpo 2008

Gartner Symposium/ITxpo 2008, taking place on 3-7 November in Cannes, France, is the IT industry's largest and most strategic conference, providing business leaders with a look at the future of IT. More than 3,000 senior business and IT strategists will gather for the insights, tools and solutions they need to ensure their IT initiatives are key contributors to and drivers of their company's success. Gartner's annual Symposium/ITxpo events are key components of attendees' annual planning efforts. They rely on Gartner Symposium/ITxpo to gain insight into how their organisations can use IT to address business challenges and improve operational efficiency. Additional information is available at www.gartner.com/eu/symposiumfall

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