Gartner: Weltweiter Handy-Markt mit Wachstum von 16 Prozent im Jahr 2007

Mittwoch, 27. Februar 2008 um 10:08

Laut dem IT-Marktforschungs- und Beratungsunternehmen Gartner wurden im Jahr 2007 mehr als 1,15 Milliarden Mobiltelefone verkauft. Dies entspricht einem Anstieg von 16 Prozent gegenüber dem Vorjahr, in dem 990,9 Millionen Stück verkauft wurden. Am Ende des Jahres entsprachen die Verkäufe dem Jahrestrend: im vierten Quartal 2007 wurden 330 Millionen Geräte verkauft.

„Vor allem die Wachstumsmärkte und hier besonders China und Indien sorgten für den Anstieg, da in diesen Regionen viele Verbraucher ihr erstes Handy kauften“, sagt Carolina Milanesi, Research Director for Mobile Devices bei Gartner. „In gesättigten Märkten wie Japan und Westeuropa wurde der Verbraucherwunsch nach mehr Funktionen durch neue Modelle mit TV-Empfänger, GPS, Touch Screens oder hochauflösende Kameras bedient. Nach dem starken Jahr 2007 gehen wir davon aus, dass das Wachstum bei den Handyverkäufen in diesem Jahr weniger stark sein wird und auf etwa zehn Prozent fällt; dies liegt hauptsächlich an den gesättigten Märkten“, fügt Frau Milanesi an. „Dennoch wird der weltweite Markt für Mobiltelefone relativ immun gegenüber einem wirtschaftlichen Abschwung in den USA und Westeuropa sein, da die Haupttreiber im Jahr 2008 weiterhin die Wachstums- und Entwicklungsregionen sein werden. In diesem Jahr machen die USA und Westeuropa nur noch 30 Prozent des Handymarktes aus.“

Im Gesamtjahr 2007 liegt Nokia mit einem Marktanteil von 37,8 Prozent an der Spitze, gefolgt von Motorola (14,3 Prozent) und Samsung (13,4 Prozent). Nokia hat sein langfristiges Ziel von 40 Prozent Marktanteil im vierten Quartal 2007 erreicht.

Egham, UK, 27 February 2008 — Worldwide sales of mobile phones to end users surpassed 1.15 billion units in 2007, a 16 per cent increase from 2006 sales of 990.9 million, according to Gartner, Inc (see Table 1). Mobile phone sales at the end of the year were consistent with the yearly trend, as fourth quarter sales reached 330 million units.

“Emerging markets, especially China and India, provided much of the growth as many people bought their first phone,” said Carolina Milanesi, research director for mobile devices at Gartner, based in Egham, UK. “In mature markets, such as Japan and Western Europe, consumers’ appetite for feature-laden phones was met with new models packed with TV tuners, global positioning satellite (GPS) functions, touch screens and high-resolution cameras.”

“After another strong year, we expect the growth in sales of mobile devices to end users will decelerate in 2008 and fall to about 10 per cent growth as mature markets become more saturated,” added Ms Milanesi. “However, the global mobile devices market will remain relatively immune to a recession in the US and Western European economies as the majority of growth in 2008 will come from emerging markets. The mature Western Europe and North America markets are driven by operator contract terms and replacement cycles and will account for just 30 per cent of the global mobile devices market in 2008.”

Table 1
Worldwide Mobile Terminal Sales to End-Users in 2007 (Thousands of Units)

Company

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 72pt; height: 14.25pt;" valign="bottom" width="96">

2007

Sales

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 122.4pt; height: 14.25pt;" valign="bottom" width="163">

2007

Market Share (%)

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 76.5pt; height: 14.25pt;" valign="bottom" width="102">

2006

Sales

</td> <td style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0cm 5.4pt; width: 122.4pt; height: 14.25pt;" valign="bottom" width="163">

2006

Market Share (%)

</td> </tr><tr style="height: 14.25pt;"><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 86.4pt; height: 14.25pt;" valign="bottom" width="115">

Nokia

</td> <td style="padding: 0cm 5.4pt; width: 72pt; height: 14.25pt;" valign="bottom" width="96">

435,453.1

</td> <td style="padding: 0cm 5.4pt; width: 122.4pt; height: 14.25pt;" valign="bottom" width="163">

37.8

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt; height: 14.25pt;" valign="bottom" width="102">

344,915.9

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 122.4pt; height: 14.25pt;" valign="bottom" width="163">

34.8

Motorola

</td> <td style="padding: 0cm 5.4pt; width: 72pt; height: 14.25pt;" valign="bottom" width="96">

164,307.0

</td> <td style="padding: 0cm 5.4pt; width: 122.4pt; height: 14.25pt;" valign="bottom" width="163">

14.3

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt; height: 14.25pt;" valign="bottom" width="102">

209,250.9

21.1

Samsung

</td> <td style="padding: 0cm 5.4pt; width: 72pt; height: 14.25pt;" valign="bottom" width="96">

154,540.7

</td> <td style="padding: 0cm 5.4pt; width: 122.4pt; height: 14.25pt;" valign="bottom" width="163">

13.4

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt; height: 14.25pt;" valign="bottom" width="102">

116,480.1

11.8

Sony Ericsson

</td> <td style="padding: 0cm 5.4pt; width: 72pt; height: 14.25pt;" valign="bottom" width="96">

101,358.4

</td> <td style="padding: 0cm 5.4pt; width: 122.4pt; height: 14.25pt;" valign="bottom" width="163">

8.8

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt; height: 14.25pt;" valign="bottom" width="102">

73,641.6

7.4

</td> <td style="padding: 0cm 5.4pt; width: 72pt; height: 14.25pt;" valign="bottom" width="96">

78,576.3

</td> <td style="padding: 0cm 5.4pt; width: 122.4pt; height: 14.25pt;" valign="bottom" width="163">

6.8

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt; height: 14.25pt;" valign="bottom" width="102">

61,986.0

6.3

Others

</td> <td style="padding: 0cm 5.4pt; width: 72pt; height: 14.25pt;" valign="bottom" width="96">

218,604.3

</td> <td style="padding: 0cm 5.4pt; width: 122.4pt; height: 14.25pt;" valign="bottom" width="163">

18.9

</td> <td style="padding: 0cm 5.4pt; width: 76.5pt; height: 14.25pt;" valign="bottom" width="102">

184,588.0

18.6

</td> </tr><tr style="height: 14.25pt;"><td style="border-style: none none solid solid; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1pt 1pt; padding: 0cm 5.4pt; width: 86.4pt; height: 14.25pt;" valign="bottom" width="115">

TOTAL

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 72pt; height: 14.25pt;" valign="bottom" width="96">

1,152,839.8

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 122.4pt; height: 14.25pt;" valign="bottom" width="163">

100.0

990,862.5

</td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 122.4pt; height: 14.25pt;" valign="bottom" width="163">

100.0

</td> </tr></tbody></table>

Note* This table includes iDEN shipments, but excludes ODM to OEM shipments.

Source: Gartner (February 2008)

Nokia achieved its long-term target of 40 per cent market share in the fourth quarter of 2007 when it sold slightly more than 133 million phones across the world (see Table 2). Despite some component shortages, Nokia increased its market share sequentially in all regions except North America, which remains a challenging market for the vendor. In emerging markets, products such as the 1110, the 1600 and the 2630 were in demand by consumers, while in mature markets such as Western Europe high-end phones like the N95, N82 and N73 were sought-after devices. In 2008, Nokia will need to continue to improve its portfolio, offering not only more applications and functions, but also novel designs and improved user interfaces.

Table 2
Worldwide Mobile Terminal Sales to End Users in 4Q07 (Thousands of Units)

Company

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 72pt; height: 14.25pt;" valign="bottom" width="96">

4Q07