Gartner: Unternehmen sollten die Teilnahme am Web 2.0 nicht aus Angst vor Kontrollverlust unterdrücken
"Overly restrictive policies and controls can substantially inhibit community growth and can lead to the failure of the social application initiative," added Mr Drakos. "Managing an appropriate balance between freedom and control is crucial to community growth and maintenance, and must be tuned continuously."
Organisations should create a general policy statement for expected online behaviour, which should reflect established corporate policies on appropriate and ethical behaviour, underscoring that company policy extends to online social interactions. Employees should be aware that if their profiles on public social networking sites identify them as employees of a company, then their postings can have an impact on the company's reputation.
Organisations concerned about general public misbehavior, such as copyright infringement and inappropriate brand use, should compile a second set of relevant policies but be careful not to restrict freedom of speech and personal freedoms; such restriction could risk alienating established and potential customers. Mr Drakos said that such policies require careful consideration and crafting, because they may need to stand up in legal proceedings and as such should be carefully vetted by an organisation's public relations, marketing and legal departments.
Additional information is available in the Gartner report "Establishing Policies for Social Application Participation." The report is available on Gartner's Web site at http://www.gartner.com/DisplayDocument?ref=g_search&id=706607&subref=simplesearch.
Gartner analysts will further discuss the adoption and impact of web-oriented collaboration tools in the workplace at the Gartner Portals, Content & Collaboration Summit taking place on September 10-11 in London.The Summit will gather leading Gartner analysts to help delegates empower their teams and knowledge workers to make better decisions faster, improve their company’s productivity and strategies with collaboration tools that drive innovation and finally learn when and when not to introduce technology into team processes. The Summit examines workplace technologies such as portals, content management, communications tools, Web communities, Web conferencing, e-mail management and collaboration support technologies and how these technologies can raise overall organisational productivity and employee impact. For complete event details for the Summit in London, please visit www.europe.gartner.com/pcc.
About Gartner
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries. For more information, visit www.gartner.com. Folgen Sie uns zum Thema Gartner und/oder Gartner via Nachrichten-Alarm (E-Mail Push), RSS, Newsletter, Widget oder Social Media Kanal!- Zurück
- Weiter
Meldung gespeichert unter: Gartner,
© IT-Times 2024. Alle Rechte vorbehalten.