Gartner: Schwächstes Wachstum im PC-Markt seit 2002

Donnerstag, 15. Januar 2009 um 14:46

</td> </tr></tbody></table>

Note: Data includes desk-based PCs, mobile PCs and X86 servers.

Source: Gartner (January 2009)

For the year, worldwide PC shipments totalled 302.2 million units in 2008, a 10.9 per cent increase from 2007 (see Table 3). The top 5 ranking remained unchanged compared to 2007. Dell recovered from its restructuring process in 2008, showing a slightly higher growth rate compared to the worldwide average. Lenovo continued to struggle outside of China’s market. Its attempt to enter the consumer markets was not successful in 2008. Toshiba grew faster than the worldwide average by heavily targeting the consumer market.

Table 3
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2008 (Thousands of Units)

Company

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

2008 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

2008 Market Share (%)

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

2007 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

2007 Market Share (%)

</td> <td style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

2008-2007 Growth (%)

</td> </tr><tr><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="bottom" width="211">

Hewlett-Packard

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

55,686.8

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

18.4

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

49,428.3

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

18.1

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

12.7

Dell Inc.

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

43,144.4

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

14.3

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

38,703.0

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

14.2

11.5

Acer

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

33,497.4

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

11.1

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

26,484.5

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

9.7

26.5

Lenovo

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

21,869.1

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

7.2

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

20,114.6

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

7.4

8.7

Toshiba

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

13,499.6

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

4.5

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

10,955.2

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

4.0

23.2

Others

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

134,510.2

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

44.5

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

126,766.9

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

46.5

6.1

</td> </tr><tr><td style="border-style: none none solid solid; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1pt 1pt; padding: 0cm 5.4pt; width: 158.4pt;" valign="top" width="211">

Total

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

302,207.5

100.0

272,452.5

100.0

</td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

10.9

</td> </tr></tbody></table>

Note: Data includes desk-based PCs, mobile PCs and X86 servers.
Source: Gartner (January 2009)

In EMEA, PC shipments reached 107.9 million units in 2008, a 17.0 per cent increase from 2007. In the fourth quarter of 2008, PC shipments totalled 30.4 million units, only a 4.9 per cent increase from the fourth quarter of 2007 (see Table 4).

“As expected the EMEA PC market slowed rapidly during the fourth quarter of 2008 with growth levels hitting those last seen during the 2000/2001 period,” said Ranjit Atwal, principal analyst for Gartner’s Client Computing Markets group in EMEA. “Although the fourth quarter results lowered the overall 2008 growth rate, the market still saw strong growth at 17.0 per cent for the year and Hewlett Packard retained the leading vendor position in EMEA.”

Table 4
Preliminary EMEA PC Vendor Unit Shipment Estimates for 4Q08 (Thousands of Units)

Company

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 72pt;" valign="top" width="96">

4Q08 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 75.6pt;" valign="top" width="101">

4Q08 Market Share (%)

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 68.4pt;" valign="top" width="91">

4Q07 Shipments

</td> <td style="border-style: solid none; border-color: windowtext -moz-use-text-color; border-width: 1pt medium; padding: 0cm 5.4pt; width: 80.1pt;" valign="top" width="107">

4Q07 Market Share (%)

4Q08-4Q07 Growth (%)

Hewlett-Packard

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

6,459

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

21.2

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

5,742

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

19.8

12.5

Acer

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

4,998

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

16.4

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

4,682

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

16.1

6.8

Dell Inc.

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

2,762

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

9.1

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

2,748

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

9.5

0.5

ASUS

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

1,937

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

6.4

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

1,154

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

4.0

67.9

Toshiba

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

1,735

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

5.7

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

1,339

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

4.6

29.6

Others

</td> <td style="padding: 0cm 5.4pt; width: 72pt;" valign="bottom" width="96">

12,539

</td> <td style="padding: 0cm 5.4pt; width: 75.6pt;" valign="bottom" width="101">

41.2

</td> <td style="padding: 0cm 5.4pt; width: 68.4pt;" valign="bottom" width="91">

13,349

</td> <td style="padding: 0cm 5.4pt; width: 80.1pt;" valign="bottom" width="107">

46.0

-6.1

Total

30,430

100.0

29,014

100.0

4.9

</td> </tr></tbody></table>

Note: Data includes desk-based PCs, mobile PCs and X86 servers.
Source: Gartner (January 2009)

All regions in the EMEA PC market exhibited weak growth. In Western Europe, the UK saw the weakest growth, while Russian markets in Central Eastern Europe and Turkish markets in the Middle East and African region were exceptionally slow.

The professional market is now experiencing the full impact of the economic slowdown as all business markets were affected. The consumer market was the least affected of all the segments, with mobile PCs driving growth. However, this was in part driven by the continued rollout of mini-notebooks as vendors Acer and Asus were joined by Toshiba, Dell, HP and Samsung.

HP regained the No. 1 position from Acer in the fourth quarter of 2008 and remained the No. 1 vendor in 2008. HP had impressive growth in consumer mobile, especially in France. In contrast, Acer had to reduce inventory levels as demand from the channel decreased in these uncertain times. “ASUS exhibited the best performance year-on-year with 67.9 per cent growth. Its performance was primarily driven by continued demand in the mini-notebook market,” said Mr Atwal.

In Asia/Pacific, PC shipments grew 1.8 per cent with volume reaching 19.5 million units in the fourth quarter of 2008. The China and India PC markets accounted for approximately 65 per cent of the market in Asia/Pacific in the fourth quarter, and these countries were impacted by a slow consumer market. PC shipments in China grew an estimated 0.8 per cent, and 2.2 per cent in India.

The PC market in Latin America grew 10 per cent with shipments surpassing 7.2 million units in the fourth quarter in 2008. The general devaluation of local Latin American currencies is impacting foreign PC vendors as their systems are more expensive.

PC shipments in Japan grew 7 per cent with shipments reaching 3.5 million units in the fourth quarter of 2008. The country was impacted by lower corporate demand and fewer shipments of spring consumer models that were launched in late December.

These results are preliminary. Final statistics will be available soon to clients of Gartner's PC Quarterly Statistics Worldwide by Region program. This program offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organizations to keep abreast of key issues and their future implications around the globe. Additional research can be found on Gartner's Computing Hardware section on Gartner's website at http://www.gartner.com/it/products/research/asset_129157_2395.jsp.

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