Gartner: Weltweiter Smartphone-Markt wächst im zweiten Quartal 2008 um 16 Prozent

Dienstag, 9. September 2008 10:13
Gartner

Regionale Unterschiede: Rückgang um 24 Prozent in Japan, nordamerikanischer Markt wächst am schnellsten

Laut dem IT-Marktforschungs- und Beratungsunternehmen Gartner wurden im zweiten Quartal 2008 insgesamt 32,2 Millionen Smartphones verkauft. Das entspricht einem Zuwachs von 15,7 Prozent im Vergleich zum Vorjahreszeitraum. Zudem blieb der Anteil der Smartphones gegenüber allen verkauften Mobilfunkgeräten stabil bei 11 Prozent.

„Obwohl die globalen Smartphone-Verkäufe an Endkunden in der ersten Hälfte diesen Jahres 64 Millionen Stück erreichten - das ist ein Plus von 22 Prozent im Vergleich zum Vorjahreszeitraum - konnten die Umsätze gegenüber 2007 nur in geringerem Umfang steigen,“ so Roberta Cozza, Principal Analyst bei Gartner. „Die wirtschaftlichen Gegebenheiten haben momentan negative Folgen für den Markt: sie begrenzen die Ausgaben der Konsumenten und Austauschkäufe. Außerdem gingen die Smartphone-Wachstumsraten in Folge der neuen und überzeugenden Touch-Technologien zurück, die hauptsächlich bei hochentwickelten Telefonen (die auf einem eigenen Betriebssystem basieren) gängig sind und weniger bei Smartphones.

in Englisch:

Egham, UK, 8 September 2008 — Worldwide smartphone sales totalled 32.2 million units in the second quarter of 2008, a 15.7 per cent increase from the second quarter of 2007, according to Gartner, Inc. In addition, of all mobile device sales, smartphones' share remained stable at 11 per cent.

"Although global smartphone sales to end users [in the first half of 2008] reached 64 million units, up 22 per cent compared with the first half of 2007, sales increased at a lower rate than in 2007," said Roberta Cozza, principal analyst at Gartner. "The current economic environment continues to negatively impact the market, limiting consumer spending and replacement purchases in general. In addition, smartphone sales slowed down as a result of new compelling touch technology mainly available on enhanced phones (based on proprietary operating systems) rather than smartphones."

"Wider availability of new touch smartphone models together with the global introduction of the iPhone 3G will help sales of smartphones return to stronger growth in the third quarter of 2008," Ms Cozza said.

On a regional level, the North American market remained among the fastest-growing markets in the second quarter of 2008 with an increase of 78.7 per cent year over year. The region also accounted for almost 25 per cent of the global smartphone sales to end users. Europe, the Middle East and Africa exhibited 21 per cent growth year over year; Western Europe drove much of the growth in the region with a 29.3 per cent increase. Finally, the markets of Asia/Pacific and Japan declined 4.8 per cent and 24 per cent, respectively.

Although Nokia held the No. 1 position with a 47.5 per cent market share in the second quarter of 2008, its year-over-year growth was about half of the market average (see Table 1). Nokia faced increased competition in the consumer smartphone market, which had an impact on its year-on-year performance.

Table 1
Worldwide: Preliminary
Smartphone Sales to End Users by Vendor, 2Q08 (Units)

<table style="width: 518.25pt; margin-left: 4.75pt; border-collapse: collapse;" border="0" cellpadding="0" cellspacing="0" width="691"><tbody><tr style="height: 11.65pt;"><td style="border-style: solid none none solid; border-color: windowtext -moz-use-text-color -moz-use-text-color windowtext; border-width: 1pt medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

Company

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

2Q08

Sales

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 3cm; height: 11.65pt;" width="113">

2Q08 Market Share (%)

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

2Q07

Sales

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 84.35pt; height: 11.65pt;" width="112">

2Q07 Market Share (%)

</td> <td style="border-style: solid solid none none; border-color: windowtext windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 11.65pt;" width="114">

2Q08- 2Q07 Growth (%)

</td> </tr><tr style="height: 11.65pt;"><td style="border-style: solid none none solid; border-color: windowtext -moz-use-text-color -moz-use-text-color windowtext; border-width: 1pt medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

Nokia

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

15,297,900

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 3cm; height: 11.65pt;" width="113">

47.5

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

14,151,689

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 84.35pt; height: 11.65pt;" width="112">

50.8

</td> <td style="border-style: solid solid none none; border-color: windowtext windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 11.65pt;" width="114">

8.1

</td> </tr><tr style="height: 11.65pt;"><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

Research In Motion

</td> <td style="padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

5,594,159

</td> <td style="padding: 0cm 5.4pt; width: 3cm; height: 11.65pt;" width="113">

17.4

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

2,471,200

</td> <td style="padding: 0cm 5.4pt; width: 84.35pt; height: 11.65pt;" width="112">

8.9

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 11.65pt;" width="114">

126.4

</td> </tr><tr style="height: 11.65pt;"><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

HTC

</td> <td style="padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

1,330,825

</td> <td style="padding: 0cm 5.4pt; width: 3cm; height: 11.65pt;" width="113">

4.1

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

605,900

</td> <td style="padding: 0cm 5.4pt; width: 84.35pt; height: 11.65pt;" width="112">

2.2

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 11.65pt;" width="114">

119.6

</td> </tr><tr style="height: 11.65pt;"><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

Sharp

</td> <td style="padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

1,328,090

</td> <td style="padding: 0cm 5.4pt; width: 3cm; height: 11.65pt;" width="113">

4.1

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

2,275,401

</td> <td style="padding: 0cm 5.4pt; width: 84.35pt; height: 11.65pt;" width="112">

8.2

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 11.65pt;" width="114">

-41.6

</td> </tr><tr style="height: 11.65pt;"><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

Fujitsu

</td> <td style="padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

1,071,490

</td> <td style="padding: 0cm 5.4pt; width: 3cm; height: 11.65pt;" width="113">

3.3

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

877,955

</td> <td style="padding: 0cm 5.4pt; width: 84.35pt; height: 11.65pt;" width="112">

3.2

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 11.65pt;" width="114">

22.0

</td> </tr><tr style="height: 12.45pt;"><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 12.45pt;" valign="bottom" width="137">

Others

</td> <td style="padding: 0cm 5.4pt; width: 82.3pt; height: 12.45pt;" valign="bottom" width="110">

7,598,711

</td> <td style="padding: 0cm 5.4pt; width: 3cm; height: 12.45pt;" width="113">

23.6

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 12.45pt;" valign="bottom" width="104">

7,472,441

</td> <td style="padding: 0cm 5.4pt; width: 84.35pt; height: 12.45pt;" width="112">

26.8

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 12.45pt;" width="114">

1.7

</td> </tr><tr style="height: 4.95pt;"><td style="border-style: none none solid solid; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1pt 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 4.95pt;" valign="bottom" width="137">

Total

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 82.3pt; height: 4.95pt;" valign="bottom" width="110">

32,221,175

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 3cm; height: 4.95pt;" width="113">

100.0

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 78.3pt; height: 4.95pt;" valign="bottom" width="104">

27,854,586

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 84.35pt; height: 4.95pt;" width="112">

100.0

</td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 85.4pt; height: 4.95pt;" width="114">

15.7

</td> </tr></tbody></table>

Note: Under the name HTC, Gartner counts only the company's own-branded devices. The devices that HTC designs for mobile operators are shown separately under the operators' names in these statistics.

Source: Gartner (August 2008)

"To stay competitive, Nokia will need to introduce more design variations amongst its Nseries models and keep innovating. The expected introduction of a touch-screen smartphone in the second half of 2008 will test the company's capability to show differentiation and innovation," Ms Cozza added.

Research In Motion (RIM) recorded another strong quarter. The vendor's smartphone sales were up 126 per cent year over year, and the company's market share nearly doubled compared with the second quarter of 2007. RIM continued to execute well at the consumer level, increasing its global market reach. In the second half of the year, the company is expected to launch smartphones based on new form factors, which are necessary to keep pace with the competition at the consumer level.

HTC gained the No. 3 position during the second quarter of 2008, moving up from the No. 7 ranking in the first quarter. HTC's sales more than doubled year over year, but its overall share was flat at 4 per cent compared with the first quarter of 2008. HTC continued to perform well during the second quarter primarily thanks to sales of its Touch product line.

In the second quarter of 2008, Apple's share of global smartphone sales to end users decreased to 2.8 per cent from 5.3 per cent in the first quarter of 2008. The significant drop in sales was mainly due to the company having to clean the channel of first-generation iPhone units before the arrival of the iPhone 3G in June. Apple's sales figure in the second quarter of 2008 accounted for sales of inventory carried over from the first quarter of 2008. Gartner analysts expect iPhone sales to grow significantly in the second half of 2008, enabling the company to regain a top position in the global smartphone vendor rankings.

For the smartphone operating system market, Symbian commanded 57 per cent of the global sales to end users in the second quarter of 2008 compared with 66 per cent in the same period last year (see Table 2). Symbian's performance was affected by a 26 per cent drop in unit sales in Japan and Symbian's licensee Mitsubishi exiting the market. Overall, Symbian's share declined as a result of a more competitive and fragmented mobile operating system market.

Table 2

Worldwide: Preliminary Smartphone Sales to End Users by Operating System, 2Q08 (Units)

<table style="width: 518.25pt; margin-left: 4.75pt; border-collapse: collapse;" border="0" cellpadding="0" cellspacing="0" width="691"><tbody><tr style="height: 11.65pt;"><td style="border-style: solid none none solid; border-color: windowtext -moz-use-text-color -moz-use-text-color windowtext; border-width: 1pt medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

Company

Meldung gespeichert unter: Gartner

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