Starker Umsatz bei Mini-Notebooks – Branche merkt die Auswirkungen der wirtschaftlichen Krise – Acer verdrängt HP vom ersten Platz in EMEA
Laut dem IT-Marktforschungs- und Beratungsunternehmen Gartner wurden im dritten Quartal des laufenden Jahres 2008 weltweit insgesamt 80,6 Millionen PCs verkauft; das entspricht einem Wachstum von 15 Prozent gegenüber dem selben Zeitraum im Vorjahr.
„Vor allem der Absatz bei Mini-Notebooks ist weltweit stark angestiegen, unterstützt von einem robusten Wachstum in der Region Europa, Naher Osten und Afrika (EMEA)“, sagt Mika Kitagawa, Principal Analyst for Gartner's Client Computing Markets Group. „In Nordamerika löste die wirtschaftliche Krise ein höheres Interesse bei den kostengünstigeren Geräten für unter 500 US-Dollar aus. Da die Mini-Notebooks jedoch noch ein relativ neuer PC-Bereich sind, ist es zu früh zu sagen, ob diese Geräte neue Marktchancen eröffnen oder nur auf Kosten der bereits bestehenden günstigeren Geräte wachsen.“
Hewlett-Packard (HP) steht weiterhin an erster Stelle beim weltweiten PC-Absatz. In EMEA hingegen gab es einen Wechsel an der Spitze: HP verlor hier den ersten Platz an Acer, besonders aufgrund des langsameren Einstiegs in den Mini-Notebook-Markt. Die Expansionsbestrebungen von Dell haben noch nicht zu einem erhöhten Marktanteil des Unternehmens geführt; Dell kämpft vor allem im Business-Bereich in EMEA und auf dem US-Markt.
GartnerSays Worldwide PC Market Grew 15 Per Cent in Third Quarter of 2008 on Strength of Mini-Notebook Shipments; Industry Feeling the Impact of the Economic Crunch
Acer Moves Past Hewlett-Packard for Top Position in EMEA Market
STAMFORD, Conn., 14 October, 2008 — Worldwide PC shipments reached 80.6 million units in the third quarter of 2008, a 15 per cent increase from the third quarter last year, according to preliminary results by Gartner, Inc.
“The mini-notebook segment experienced strong growth in the global PC, led by robust growth in the Europe, Middle East and Africa (EMEA) region,” said Mika Kitagawa, principal analyst for Gartner's Client Computing Markets group. “In the North America market, the economic crunch created more interest in the sub $500 segment. Because the mini-notebook is still a new segment, it is too early to determine if the emerging segment created new market opportunities, or if it cannibalised lower priced systems.”
“At the same time, global PC market finally felt the impact from global economic downturn. The US professional market experienced the biggest hit from the economic crunch. The US home market saw definite softness in PC sales after a few quarters of strong growth,” Ms Kitagawa said. “The Asia/Pacific PC market was impacted by a slowdown in China. PC growth in Latin America was slow relative to historical levels, but it was still in line with the forecast.”
Hewlett-Packard (HP) maintained the No. 1 position in worldwide PC shipments in the third quarter of 2008 (see Table 1). The company was impacted by a slower entry into the mini-notebook market, losing the top position in EMEA. Dell’s recent expansion efforts did not equate to increased market share in the third quarter. Dell primarily struggled with the professional market, especially in the EMEA and US markets.
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q08 (Thousands of Units)
Company 3Q08 Shipments3Q08 Market Share (%)3Q07 Shipments3Q07 Market Share (%)3Q08-3Q07 Growth (%)
Hewlett-Packard 14,784.8 18.4 12,848.7 18.3 15.1
Dell 10,995.1 13.6 9,853.6 14.1 11.6
Acer 10,038.1 12.5 6,812.4 9.7 47.3
Lenovo 5,893.3 7.3 5,449.8 7.8 8.1
Toshiba 3,678.0 4.6 2,922.8 4.2 25.8
Others 35,175.4 43.7 32,162.6 45.9 9.4
Note: Data includes desk-based PCs, mobile PCs and X86 servers.
Note: Acer data includes Gateway’s consumer shipments and Packard Bell shipments.
Source: Gartner (October 2008)
Two vendors that had a strong focus and acted quickly in the mini-notebook segment are ASUS and Acer. Both of these vendors experienced robust growth. Although most major vendors now have their own mini-notebook offerings, Ms Kitagawa said it will be a challenge for these vendors to match or beat the market expansion that ASUS and Acer have attained so far.
PC shipments in the US market grew 4.6 per cent in the third quarter of 2008 from the third quarter of 2007. Early indications suggest that the professional mobile PC market had slower than expected growth while desk-based PC shipments were in line with previous expectations. Mini-notebook shipments accounted for approximately 5 per cent of US mobile PC shipments and added approximately 1-2 percentage points of year-over-year growth.
“Despite the back to school sales season, the US home market did not see its typical seasonal spike during the quarter,” Ms Kitagawa said. “The continued decline of the average selling price (ASP) of PCs did not stimulate sales as much at the vendors had hoped.”
Dell maintained the top position in the US market (see Table 2), but its growth slowed compared to its last several quarters. Dell was impacted by weakness in the professional market, as well as slowdown in the home segment.
Apple maintained the third position. Apple is expected to see steady growth in the education and home segments. Acer’s PC shipment growth was accelerated by mini-notebook shipments in the quarter. These systems have been well received in the US professional and home segments.
Preliminary United States PC Vendor Unit Shipment Estimates for 3Q08 (Thousands of Units)
Meldung gespeichert unter: Gartner
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