Gartner: Weltweite Smartphone-Verkäufe zeigen mit 11,5 Prozent im dritten Quartal 2008 geringstes Wachstum

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3Q07

Sales

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3Q07 Market Share (%)

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3Q08- 3Q07 Growth (%)

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Symbian

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18,179

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49.8

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20,664

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63.1

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-12.0

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Research In Motion

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5,800

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15.9

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3,192

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9.7

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81.7

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Mac OS X

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4,720

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12.9

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1,104

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3.4

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327.5

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Microsoft Windows Mobile

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4,053

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11.1

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

4,180

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12.8

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-3.0

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Linux

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2,622

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7.2

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2,884

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8.8

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-9.1

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Palm OS

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780

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2.1

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 12.45pt;" valign="bottom" width="104">

383

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1.2

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103.3

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Others

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361

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1.0

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 4.95pt;" valign="bottom" width="104">

345

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1.1

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4.6

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Total

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36,515

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100.0

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32,753

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100.0

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11.5

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Note: The "Others" category includes sales of Sharp Sidekick devices based on the Danger platform.

Source: Gartner (December 2008)

The success of iPhone 3G sales in the third quarter of 2008 propelled the Mac OS X to the No. 3 position in the global OS provider rankings. For the first time, iPhone sales exceeded sales of Microsoft Windows Mobile devices worldwide and in North America. In the shorter term, open-source initiatives like Android and Symbian Foundation will challenge Windows Mobile’s licensing model. In addition, the lack of a competitive user interface will continue to limit Microsoft’s mobile device usability when facing competitive consumer smartphones.

“In 2009, application portfolios will become one of the key strategic considerations for smartphone market players and, if successful, they deliver an alternative revenue stream and will improve consumer stickiness,” Ms Cozza said.

On a regional level, North America was the fastest growing market, with a 68 per cent increase in the third quarter of 2008. RIM and Apple did particularly well in the region with both vendors accounting for more than 70 per cent of the smartphone market in the third quarter of 2008. Apple regained second position behind RIM with 25.4 per cent market share. Smartphone sales in Europe, the Middle East and Africa (EMEA) increased 14 per cent year-on-year. The region saw Nokia’s share decline nearly 8 percentage points in the third quarter of 2008 but still maintaining its leading position and saw Apple gain the No. 2 spot with 15.6 per cent share, moving in front of HTC and RIM. 

The markets in Asia/Pacific and Japan declined 11 per cent and 23 per cent, respectively in the third quarter of 2008. In Latin America, despite the decline in sales for all handsets, the smartphone market grew 56 per cent in the third quarter of 2008. The sales were bolstered by the official introduction of Apple’s iPhone 3G across a dozen of countries.

Additional information is available in the Gartner report "Market Share: Smartphones, Worldwide, 3Q08."

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries. For more information, visit www.gartner.com.

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