Gartner: Weltweite Smartphone-Verkäufe zeigen mit 11,5 Prozent im dritten Quartal 2008 geringstes Wachstum

Donnerstag, 4. Dezember 2008 12:40
Gartner

Apple übernimmt den dritten Platz, Nokia erstmals mit Rückgang

Laut dem IT-Marktforschungs- und Beratungsunternehmen Gartner erlebt der globale Smartphone-Markt momentan das geringste Wachstum im Jahresvergleich seit Beginn der Marktbeobachtung. Weltweit wurden im dritten Quartal 2008 insgesamt 36,5 Millionen Smartphones verkauft. Das entspricht einem Zuwachs von nur 11,5 Prozent im Vergleich zum Vorjahreszeitraum.

„Das momentane Wirtschaftsklima hat negative Folgen für die Verkäufe von hochwertigen Endgeräten“, sagt Roberta Cozza, Prinzipal Analyst bei Gartner. „In Zukunft sollten wir im Smartphone-Markt mit kontinuierlichem, aber zögerlichem Wachstum rechnen. Obwohl die führenden Mobilfunkgesellschaften mehr Smartphones bezuschussen um die Kosten gering zu halten, binden sie ihre Kunden beim Kauf von Geräten mit Zweijahresverträgen zu monatlichen Festpreisen, die immer noch zu teuer für den durchschnittlichen Nutzer sind.“

Nokia konnte die Spitzenposition mit 42,4 Prozent Marktanteil auch im dritten Quartal 2008 halten, musste aber erstmals einen Rückgang der Verkäufe um 3 Prozent im Jahresvergleich hinnehmen. Die Verkäufe der Blackberry Smartphones von Research In Motion nahmen um 81,7 Prozent im dritten Quartal 2008 zu. Apple konnte die dritte Position auf dem weltweiten Smartphone-Markt zurückerobern und verbesserte den Marktanteil im dritten Quartal 2008 auf 12,9 Prozent.

in Englisch: 

Egham, UK, 4 December 2008 — In the third quarter of 2008, the global smartphone market reached its weakest year-on-year growth since Gartner, Inc. began tracking the industry. Worldwide smartphone sales to end-users totalled 36.5 million units in the third quarter of 2008, an 11.5 per cent increase from the same period in 2007.

"The current economic climate is negatively impacting sales of higher end devices,” said Roberta Cozza, principal analyst at Gartner. “Going forward, we should expect the smartphone device market to continue to grow but at a slower pace. Although leading mobile operators are subsidising more smartphones, to reach lower prices they tie the device to two year contracts with monthly data plan rates which remain too expensive for the mainstream user.”

Nokia maintained its No. 1 position with 42.4 per cent market share in the third quarter of 2008, but for the first time it recorded a decline in sales of 3 per cent year-on-year (see Table 1). “Nokia is feeling the pressure from increased competition in the consumer smartphone market,” said Ms Cozza. “The company introduced solid Nseries products with top features, but its lack of a commercial touch-screen device in its smartphone portfolio prevented Nokia from capitalising from consumer demand for this feature. The recently announced N97 is a much needed evolution for the n9x series of products. It is unfortunate that the device will not be available before the first half of 2009 as this is a competitive product in today’s market.”

Table 1
Worldwide: Preliminary
Smartphone Sales to End Users by Vendor, 3Q08 (Thousands of Units)

<table style="width: 518.25pt; margin-left: 4.75pt; border-collapse: collapse;" border="0" cellpadding="0" cellspacing="0" width="691"><tbody><tr style="height: 11.65pt;"><td style="border-style: solid none none solid; border-color: windowtext -moz-use-text-color -moz-use-text-color windowtext; border-width: 1pt medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

Company

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

3Q08

Sales

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 3cm; height: 11.65pt;" width="113">

3Q08 Market Share (%)

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

3Q07

Sales

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 84.35pt; height: 11.65pt;" width="112">

3Q07 Market Share (%)

</td> <td style="border-style: solid solid none none; border-color: windowtext windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 11.65pt;" width="114">

3Q08- 3Q07 Growth (%)

</td> </tr><tr style="height: 11.65pt;"><td style="border-style: solid none none solid; border-color: windowtext -moz-use-text-color -moz-use-text-color windowtext; border-width: 1pt medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

Nokia

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

15,472

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 3cm; height: 11.65pt;" width="113">

42.4

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

15,964

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 84.35pt; height: 11.65pt;" width="112">

48.7

</td> <td style="border-style: solid solid none none; border-color: windowtext windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 11.65pt;" width="114">

-3.1

</td> </tr><tr style="height: 11.65pt;"><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

Research In Motion

</td> <td style="padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

5,800

</td> <td style="padding: 0cm 5.4pt; width: 3cm; height: 11.65pt;" width="113">

15.9

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

3,192

</td> <td style="padding: 0cm 5.4pt; width: 84.35pt; height: 11.65pt;" width="112">

9.7

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 11.65pt;" width="114">

81.7

</td> </tr><tr style="height: 11.65pt;"><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

Apple

</td> <td style="padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

4,720

</td> <td style="padding: 0cm 5.4pt; width: 3cm; height: 11.65pt;" width="113">

12.9

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

1,104

</td> <td style="padding: 0cm 5.4pt; width: 84.35pt; height: 11.65pt;" width="112">

3.4

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 11.65pt;" width="114">

327.5

</td> </tr><tr style="height: 11.65pt;"><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

HTC

</td> <td style="padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

1,656

</td> <td style="padding: 0cm 5.4pt; width: 3cm; height: 11.65pt;" width="113">

4.5

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

1,315

</td> <td style="padding: 0cm 5.4pt; width: 84.35pt; height: 11.65pt;" width="112">

4.0

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 11.65pt;" width="114">

25.9

</td> </tr><tr style="height: 11.65pt;"><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

Sharp

</td> <td style="padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

1,239

</td> <td style="padding: 0cm 5.4pt; width: 3cm; height: 11.65pt;" width="113">

3.4

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 11.65pt;" valign="bottom" width="104">

1,535

</td> <td style="padding: 0cm 5.4pt; width: 84.35pt; height: 11.65pt;" width="112">

4.7

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 11.65pt;" width="114">

-19.3

</td> </tr><tr style="height: 12.45pt;"><td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 12.45pt;" valign="bottom" width="137">

Others

</td> <td style="padding: 0cm 5.4pt; width: 82.3pt; height: 12.45pt;" valign="bottom" width="110">

7,626

</td> <td style="padding: 0cm 5.4pt; width: 3cm; height: 12.45pt;" width="113">

20.9

</td> <td style="padding: 0cm 5.4pt; width: 78.3pt; height: 12.45pt;" valign="bottom" width="104">

9,643

</td> <td style="padding: 0cm 5.4pt; width: 84.35pt; height: 12.45pt;" width="112">

29.4

</td> <td style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0cm 5.4pt; width: 85.4pt; height: 12.45pt;" width="114">

-20.9

</td> </tr><tr style="height: 4.95pt;"><td style="border-style: none none solid solid; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1pt 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 4.95pt;" valign="bottom" width="137">

Total

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 82.3pt; height: 4.95pt;" valign="bottom" width="110">

36,515

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 3cm; height: 4.95pt;" width="113">

100.0

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 78.3pt; height: 4.95pt;" valign="bottom" width="104">

32,753

</td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0cm 5.4pt; width: 84.35pt; height: 4.95pt;" width="112">

100.0

</td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 85.4pt; height: 4.95pt;" width="114">

11.5

</td> </tr></tbody></table>

Note: Under the name HTC, Gartner counts only the company's own-branded devices. The devices that HTC designs for mobile operators are shown separately under the operators' names in these statistics.

Source: Gartner (December 2008)

Sales of Research In Motion’s BlackBerry smartphones increased 81.7 per cent in the third quarter of 2008. RIM continued to expand its presence within the consumer segment and refreshed its portfolio with new models and form factors. RIM sales will receive a boost from its new products in the fourth quarter. Analysts said the Storm is RIM’s most important product launch to date and has the potential to be a major product for the company.

Apple regained its No. 3 position in the global smartphone market and improved its market share to 12.9 per cent in the third quarter of 2008. Apple’s shipments into the channel during the third quarter of 2008 approached 7 million units. However, Apple built up around 2 million units of inventory and Gartner’s sales unit estimate reflects this. Apple’s sales increased more than four times compared to the same period in 2007 as a result of wider geographical availability, new business model and lower pricing.

For the smartphone operating system (OS) market, Symbian commanded 49.8 per cent of the global sales to end users in the third quarter of 2008 (see Table 2) and for the first time its share went below the 50 per cent mark. Nokia’s decline in smartphone sales during the quarter, and continued weakness of the Japanese mobile device market, have impacted Symbian’s share. Gartner expects Symbian share to continue to erode next year but maintain its leading position in the market.

Table 2

Worldwide: Preliminary Smartphone Sales to End Users by Operating System, 3Q08 (Thousands of Units)

<table style="width: 518.25pt; margin-left: 4.75pt; border-collapse: collapse;" border="0" cellpadding="0" cellspacing="0" width="691"><tbody><tr style="height: 11.65pt;"><td style="border-style: solid none none solid; border-color: windowtext -moz-use-text-color -moz-use-text-color windowtext; border-width: 1pt medium medium 1pt; padding: 0cm 5.4pt; width: 102.65pt; height: 11.65pt;" valign="bottom" width="137">

Company

</td> <td style="border-style: solid none none; border-color: windowtext -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 0cm 5.4pt; width: 82.3pt; height: 11.65pt;" valign="bottom" width="110">

3Q08

Meldung gespeichert unter: Gartner

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