Gartner: Unternehmen stehen bei Social Software fünf großen Herausforderungen gegenüber

Social applications such as all social structures (good or bad) will contain bad behavior, which needs to be anticipated and addressed in application design and social mediation. Good governance of social sites hinges on good policies and enforcement by the participants rather than elaborate rules automation implementation. Gartner advises organizations to balance the benefits of mass collaboration with the risks of bad behavior, including security breaches.

The traditional workday is in transition. Many organizations are not yet equipped for a virtual workplace, and virtual workday scenarios and are concerned with managing productivity in this more loosely structured work environment. Organizations will need to constantly challenge the way they evaluate employee productivity and promote work/life balance as social software becomes more pervasive in the business environment.

“The severity of these five challenges will vary significantly from one organization to the next, as does their impact on decisions concerning whether, when and how to proceed with social software,” Mr. Bradley said. “There are no absolutes, for each potential social application organization must balance the business benefits over the risks of overcoming these challenges.”

Additional information is available in the Gartner report “Five Major Challenges Organizations Face Regarding Social Software." The report is available on Gartner’s Web site at http://www.gartner.com/DisplayDocument?ref=g_search&id=602207&subref=simplesearch.

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