Gartner: Unternehmen nutzen das Potential von Social Networking bislang nicht

Gartner predicts that online social networking will come to be regarded as just the latest expression of a long-standing pattern of human behaviours that involves an increasing range of communications protocols and technologies.

“Social networking is arguably as old as humanity, not something new that has been invented for so-called ‘digital natives’, said Julia Lin, project manager of research data and analytics at Gartner. “However, social networking has found new forms of expression on the internet which has helped to reshape the purpose and protocols of social networking in the online world and beyond. How to apply this in a corporate environment will be the next major challenge.“

Gartner analysts will further discuss the evolution of social software and how to use it for competitive advantage at Gartner’s Portals, Content & Collaboration Summit, taking place on 10-11 September 2008 in London. Over two days, the conference will gather 11 leading Gartner analysts to help delegates empower their teams and knowledge workers to make better decisions faster, improve their company’s productivity and strategies with collaboration tools that drive innovation and finally learn when and when not to introduce technology into team processes. The Summit features more than 40 sessions among them, keynotes, workshops, real-life case studies and interactive panels. For complete event details, please visit the Gartner Portals, Content & Collaboration Summit Web site www.europe.gartner.com/pcc.

Members of the media can register for the Summit by contacting Laurence Goasduff at [email protected].

Additional information is available in the Gartner report "Dataquest Insight: Consumer Social Networks, A Fact-Based Reality Check." The report is available on Gartner's website at http://www.gartner.com/DisplayDocument?ref=g_search&id=659709&subref=simplesearch.

Gartner’s consumer segmentation model is explained in the report ‘Dataquest Insight: Segmenting the Communications Consumer Market’, available on Gartner’s website at:

http://www.gartner.com/DisplayDocument?ref=g_search&id=610407&subref=simplesearch  

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries. For more information, visit www.gartner.com.