Gartner: PC-Markt in Westeuropa wuchs im dritten Quartal 2008 um 24 Prozent

Mittwoch, 12. November 2008 um 10:42

The PC market in France remained strong in terms of unit shipments with no sign of slowdown from the consumer market and was also driven by the continued uptake of mini-notebooks.

Table 3

France PC Vendor Unit Shipment Estimates for 3Q08 (Thousands of Units)

Company

3Q08 Shipments3Q8 Market Share (%)3Q07 Shipments3Q07 Market Share (%)3Q08-3Q07 Growth (%)
Acer    786     27.6    582     24.1    35.2   
Hewlett-Packard 682     24.0    621     20.6    9.9    
Dell Inc.       301     10.6    248     15.2    21.7   
ASUS    192     6.8     77      1.8     150.4  
Toshiba 161     5.7     142     6.7     13.6   
Others  722     25.4    727     31.5    2.4    
Total2,845   100.0   2,397   100.0   18.7   
Note: Data includes desk-based PCs and mobile PCs
Source: Gartner (November 2008)

Gartner estimates that in the third quarter 2008, 259,000 mini-notebooks were shipped, accounting for 15 per cent of total mobile PC shipments. Their shipments reached 95 per cent growth compared with the second quarter of 2008.  “Mini-notebooks have opened a new channel for themselves,” said Isabelle Durand, principal analyst at Gartner, based in France. “Although retail still remains the largest channel for mini-notebooks in France, we estimate that 28 per cent of mini notebooks were shipped through telecom service providers in the third quarter of 2008.

“PC vendors should continue to develop partnership with Telcos and we expect this channel will expand further in the fourth quarter of 2008 as new telco deals were signed,” said Ms Durand. “The French Government’s Ministry of Higher Education and Research also signed an agreement for the micro portable étudiant (MIPE) programme with Orange and SFR. From January 2009, SFR & Orange will start selling mini-notebooks to students.”

The mobile PC market accounted for 60 per cent of total PC shipments in the third quarter of 2008, with volumes increasing 42.1 per cent year-on-year. In the mobile PC market, the top five vendors accounted for nearly 80 per cent of all mobile PCs.

Deskbound PCs performed a little lower than expected with shipments declining 5 per cent.

While the professional market showed 3.9 per cent growth in the third quarter of 2008, the consumer market exhibited a 32.8 per cent increase.

The third quarter saw ASUS gaining the fourth position, displacing Toshiba. ASUS continued to achieve strong sales with its Eee PC, which represented nearly 50 per cent of all ASUS PC shipments. As a result, the vendor reached the No. 3 spot in the mobile market.

Acer maintained its No.1 position and achieved strong performance with growth across the deskbound and mobile PC segments. The company also achieved good results with its Packard Bell and e-machines.

During the quarter, Acer expanded its Aspire One mini-notebook through the retail channel and remained the leader in the mobile PC segment, with 58 per cent growth year-on-year.

Overall, HP grew below the market average mainly due to its limited presence in the mini-notebook market.

Germany: Shipments of 350, 000 Mini-Notebooks Drove Market Growth

PC shipments in Germany totalled 3.35 million units in the third quarter of 2008, an increase of 24.8 per cent from the same period in 2007. 

Table 4

Germany PC Vendor Unit Shipment Estimates for 3Q08 (Thousands of Units)

Company

3Q08 Shipments3Q08 Market Share (%)3Q07 Shipments3Q07 Market Share (%)3Q08-3Q07 Growth (%)
Acer    702     20.9    366     13.6    91.8   
Hewlett-Packard 436     13.0    350     13.0    24.3   
FSC     339     10.1    397     14.8    -14.5  
Dell Inc.       317     9.4     262     9.7     21.0   
Medion  231     6.9     145     5.4     58.8   
Others  1,330   39.7    1,170   43.5    12.0   
Total3,355100.02,689100.024.8
Note: Data includes desk-based PCs and mobile PCs
Source: Gartner (November 2008)

“This is a very strong performance in times of recession and uncertainty,” said Meike Escherich, principal analyst at Gartner, based in the UK. “Demand in the third quarter of 2008 was buoyant, although we believe that this strong performance resulted from PCs that were still in transit and reached retailers’ shelves in early October.”

In the third quarter of 2008, the PC market was driven by strong mobile PC sales that accounted for 63 per cent of the total PC shipments. Volumes increased 36 per cent compared with the same period in 2007. The desktop market also grew 10 per cent year-on-year.

Acer maintained its No. 1 position exhibiting a strong performance with a 92 per cent increase year-on-year, and shipments of nearly 150,000 mini-notebooks. “We estimate that overall nearly 17 per cent of all mobile PCs shipped into Germany were mini-notebooks, but even without taking into account these low-cost PCs, the mobile PC market saw double digit growth at 13 per cent year-on-year,” said Ms Escherich.

A decline in PC shipments in all segments meant another loss of four percentage points of market share for FSC which has now moved to the No. 3 spot behind HP. FSC suffered from a slow transition to its new product portfolio partly caused by a build-up of channel inventory by some of its competitors. FSC’s share in the home market was clearly picked up by Acer, while its decline in the professional segment helped HP and Dell to increase shipments. Medion took advantage of a very early and successful mini-notebook promotion via ALDI.

Ms Escherich concluded: “We expect that price declines will intensify in 2009 as worldwide concerns for the credit crunch will start to take effect in Germany.”

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries. For more information, visitwww.gartner.com.

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