Gartner: Mehr als 25 Prozent der Inhalte, mit denen Mitarbeiter täglich zu tun haben, werden bis bis zum Jahr 2013 Bilder, Video und Audio sein

Mittwoch, 10. Dezember 2008 um 13:15

“The wave of content management products aimed at satisfying simple content management problems through consumer-attractive capabilities like blogs and wikis will surge through digital asset management (DAM),” said Mr Andrews. “Users who film their children and pets at home and upload the results to the internet in minutes will not accept onerous restrictions of inflexible security, access controls or forced metadata schemes in the workplace.”

Gartner believes that the popularity of simple DAM will force various technological problems to be solved, such as the ability to incorporate video simply into other document types. Such uses are likely to be so compelling and the demand for them so great that by 2013, more than 25 per cent of the content that workers see in a day will be dominated by pictures, video or audio.

Internet video is also driving interest in shorter bite-size videos. Consumerist expectations are intriguing customers as they see the possibility for improved search ability in rich media as well. The ability to search within a collection of videos, owned or uncontrolled, is an inevitable flare in the content market for the business.

Ultimately, according to Mr Andrews, enterprise search will subsume video search as simply another format, just as it is doing with audio, and as it did with graphical media before that. Video search will incorporate elements of social networking, social tagging, metadata extraction and application, video and audio transcription and conventional enterprise search to make it possible to find videos.

Additional information is available in the Gartner report “Video Killed the Document Czar.” The report is available on Gartner’s website at http://www.gartner.com/DisplayDocument?ref=g_search&id=794812&subref=simplesearch.

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries. For more information, visit www.gartner.com.

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