Gartner Analysten erörten die sechs Gebote zur „Innovation der dritten Art“ während des Emerging Trends Symposium/ITxpo 2008, 12-15 Mai, in Barcelona
Laut dem IT-Beratungs- und Marktforschungsunternehmen Gartner können IT-Verantwortliche das Wirtschaftswachstum ankurbeln, wenn sie grundlegende Dinge in ihrem geschäftlichen, wie auch in ihrem persönlichen Leben ändern. Sie sollten ihre Angst vor einer Rezession in den Glauben an die Möglichkeit umwandeln, das Bestehende für Wachstum zu nutzen und Innovationen erreichen zu können.
LAS VEGAS, April 7, 2008 — IT leaders can stimulate economic growth by changing fundamental things they do in their business and their personal lives, according to Gartner, Inc. IT leaders must turn the fear of a recession into an opportunity to leverage what they have and to innovate in order to grow their business.
During the opening keynote today at Gartner Emerging Trends Symposium/ITxpo, being held here through April 10 in Las Vegas and on 12-15 May in Barcelona, Gartner analysts explained that in some ways it was the drive to innovate by financial institutions that led to the current economic conditions. When more lenders and investors wanted their share of the massive housing boom, these financial firms were innovating new mortgage related products to drive revenue growth.
“The worst consequences of this recession can be reversed, and the road to business growth can be rediscovered by countering innovation with innovation,” said Ken McGee, vice president and Gartner Fellow at Gartner. “If you wait for the official declaration that this recession has ended before you plan for growth, you will have lost months or even a year of opportunity to return to business growth. While some of your staff are cutting costs, simultaneously have others on your staff start preparing for the return to business growth, and do that now.”
Mr. McGee said companies need “IT innovation of the third kind.” The first kind of IT innovation occurs when IT practitioners improve technical solutions to meet IT needs that were identified and initiated by IT people. This can be done through infrastructure modernisation with faster Internet speeds, cheaper storage, or improved flexibility through virtualisation.
The second kind of IT innovation occurs when IT practitioners design innovative IT solutions to meet business needs that were identified and initiated by business people. This can be achieved with more CRM channels, smarter business intelligence analytic tools, or better mobile devices.
“The third kind of IT innovation takes place when IT practitioners design innovative IT solutions to meet business needs that were identified and initiated by IT people,” Mr. McGee said. “While innovation itself is the first imperative, focusing the value of IT to your organisation over the coming years will require attention to five more imperatives.”
The six imperatives for innovation of the third kind include: Innovate, Globalise, Connect, Socialise, Advance, and Industrialise.
“Emerging countries” such as China and India are having a dramatic impact on the economy. Vendors from the emerging countries are the ones many companies will look to for the next generation of innovation that will drive their organisations forward.
“Your organisations must learn to trade and compete with these rapidly transforming, highly organised companies that can often leverage low-cost, highly skilled labour sources,” said Partha Iyengar, vice president and distinguished analyst at Gartner. “At the same time, the fast-growing middle classes and newly affluent working classes in these economies present great revenue-growth opportunities.”
Gartner analysts provided some examples of the impact emerging countries will have on innovation. Some of these examples included: The US graduates approximately 100,000 engineers each year, while China graduates more than half a million English-speaking engineers; 80 per cent of the world’s workforce already is in emerging countries instead of developed countries.
“As the population over the emerging countries grows, it is changing the global supply landscape for the most important resource for the future: qualified people,” Mr. Iyengar said. “Historically ‘closed’ countries are now increasingly loosening their boarders and looking for a new breed of highly skilled immigrants that will bring in much needed expertise, and in many ways transform their societies.”
Businesses are not concerned about bandwidth, mobile, or other computing issues. “The value to the business comes in how that connectivity is exploited,” said Anthony Bradley, managing vice president at Gartner. “The telecom sector has a vested interest in pushing connectivity, but business is interested in employing that connectivity for real business gain.”
Many people are losing productivity in the hidden form of electronic pollution with non-stop automated interruptions. “The connectivity is not improving the capability and output of key staff members,” Mr. Bradley said. “The destiny of telecom providers must be to transcend connectivity and deliver ‘invisible mobility’ for real business value.”
The network is starting to become intelligent. Mobile devices know where people are, as well as when they have their next meeting, and how to read them. A CRM system and the Internet might shed some light as to a client’s satisfaction level.
“Data collection technologies and user-generated content are leading to an explosion of contextual information,” Mr. Bradley said. “We must begin leveraging connectivity, leveraging this ‘invisible mobility’ to build new types of business systems around context-driven architecture, situational awareness, and globally scaleable ‘sense and respond’ systems.”
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